agenté. Brand Kit

The Logo

agenté.

The logo IS the wordmark. No icons. No hexagons. No mascots. The typography is the mark. Set in Fraunces — "agent" in navy, "é." in coral. Always lowercase. Period always included.

agenté.

é.

Third variant: compact mark. Coral circle, white "é." — used for favicon, chat bubble, app icon, avatar, any small space.

Typography

Display — Fraunces

Your next hire works 24/7, speaks two languages, and never sleeps.

Digital / UI — Plus Jakarta Sans 800

Home of the C-Suite.

Body — Plus Jakarta Sans 400

Carmen answers every lead instantly, runs your entire pre-showing pipeline, and books your schedule — so you show up to a qualified buyer ready to close. Bilingual. 24/7. Built for Puerto Rico.

Rules: Minimum 16px body on web. One display font per piece. Max 2 weights per composition. Generous whitespace.

Voice

Home of the C-Suite.

"Your next hire works 24/7, speaks two languages, and never sleeps."

Direct, no hedging. Warm, not enterprise. Bilingual-aware. Present tense. Confident. No corporate speak.

Product Tiers

Junior Associate

$299/mo

$500 setup

Live

VP-Level Executive

$799/mo

$1,500 setup

Live

C-Suite

$2,499/mo

$2,500 setup (waived for waitlist)

Waitlist

Brand Rules — Mandatory

✓ ALWAYS lowercase — never "Agenté" or "AGENTÉ"
✓ é ALWAYS coral #FF6B6B
✓ Period ALWAYS included and ALWAYS coral
✓ Applies everywhere — logo, docs, UI, code, emails
✓ In Word docs: manually set é and . to coral
✗ Capitalizing or omitting the period
✗ é or period in any color other than coral
✗ Icons, mascots, hexagons, geometric marks
✗ Stock laptop photos
✗ "Leverage" as a verb
✗ Carousels on landing pages
✗ Glassmorphism without purpose

Domains